INTRODUCTION TO ELF RANGE
The Elf story can be traced back to 1939.from the French government owned company in the early days, it is now the 5th largest oil company in the world and an expert in lubricants . Elf has been driving the technological change over the years and keeping itself abreast with the evolving trends.
Elf engineers have used motor sports most demanding disciplines to develop and test new technologies to be adapted to oils for everyday use, providing its clients with the highest performance and engine-protection levels.
Elf is a legendry brand worldwide, and its new graphic conveys the values close to Elf’s heart:
passion, expertise & premium products.
Fundamentally inspired by R&D and always anticipating, ELF maintains the image of a competitive, effective and expert brand. Through constant technological innovation, it is the brand of success, victory and winners. It inspires all the guarantees of a professional, responsible brand and has proven to be absolutely essential.
The ELF brand is strongly anchored in the public consciousness in many markets. It has its own status, charisma, elegance and even prestige. Dignified and restrained, the brand knows how to attract a community with products featuring high technical value-added.
ELF conjures up emotions – a blend of pure sensations. The brand evokes excellence, adventure and sporting achievement. It has many fans throughout the world, all of whom swear by it.
The new names for the range have been aptly chosen as per product attributes. They are:
- Passenger car Motor Oil: Evolution
- Diesel Engine Oil: Performance
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